San Francisco, CA and St. Paul, MN – April 30, 2013: AddOnAuto the industry's best vehicle accessory retail system and 3M, one of the largest producers of window film and paint protection film in the country, are teaming up to help increase accessories sales for auto retailers and installers. The new partnership provides sellers of 3M film products with AddOnAuto's easy-to-use, and visually-engaging, digital catalog and first-of-its-kind online configurator to better showcase – and drive sales of – 3MTM Window Film and 3MTM Paint Protection Film. The AddOnAuto solution has proven to increase accessories sales for auto retailers by as much as 500%.
"We are delighted to partner with 3M to help auto retailers and installers increase sales and revenues through the AddOnAuto solution. Consumers love the rich visualization and ease-of-use of this tool, and auto retailers love the immediate increase in both efficiency and lead conversion," said Sidney Haider, President of AddOnAuto. "And, given that we are seeing significant increases in the number of consumers who want paint protection and window film products for their vehicles, we are confident that this solution will help installers capture a greater share of that business."
3M's key product categories, paint protection film and window film, are proving to be top sellers with auto retailers currently using the AddOnAuto solution. In a recent study, paint protection products ranked number one in total retail sales and profits, and window tint products ranked in the top 5 overall for sales.
Through the new partnership, 3M installers will be able to better engage shoppers through AddOnAuto's configurator, which enables consumers to see how different shades of window film will look on their vehicles and which vehicle areas will be covered with paint protection film. In addition, the partnership provides 3M installers with an e-commerce solution that allows them to conduct transactions with consumers directly on the AddOnAuto platform. AddOnAuto also enables installers to add catalog links on all website pages and provides training and support.
"We are committed to helping our installer network drive more sales and profits through our products and are pleased to be able to offer them the best window film and paint protection film configurator in the auto accessories industry," said Jon P. Hanbury, Auto Care Services Sales & Marketing Manager, 3M Automotive Aftermarket Division. "Not only will AddOnAuto offer a very engaging presentation of 3M products to consumers, but it includes an opportunity for installers to better engage with consumers and easily conduct transactions directly through the system."
AddOnAuto redefines electronic shopping for the vehicle personalization marketplace by providing product animations for customer vehicles, making it easier for consumers to select the right product and conduct e-commerce with more confidence than ever before. The AddOnAuto platform makes accessories sales easier by: 1) offering product animations for customers' vehicles presented in a visually engaging way; 2) replacing out-of-date unappealing, limited product catalogs and providing constantly updated pricing and features on a limitless range of accessories, and 3) eliminating communications, workflow and resource issues associated with installation by coordinating and streamlining installation across the dealership and supplier network.
Click here to learn more about AddOnAuto:
2013 AddOnAuto Auto Accessories Trend Report
About AddOnAuto and AddOnAuto Digital Supplier Network
AddOnAuto is an in-store accessories sales technology that is redefining electronic shopping for the vehicle personalization marketplace by helping auto retailers effortlessly sell accessories, streamlining what was once a cumbersome, arduous (and often unprofitable) task. AddOnAuto's Digital Supplier Network brings customers, retailers, suppliers, distributors and manufacturers together on one platform. AddOnAuto has resulted in remarkable increases in accessories sales and revenue for suppliers and auto dealerships across the country. According to the recent AddOnAuto Auto Accessories Trend Report1, auto retailers using AddOnAuto average $500 in accessories sales per new vehicle sold, sold more than 50% of the customers who were presented with accessories, and reap an average gross profit of 48%.
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3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNewson Twitter.
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