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Automotive Industry's Accessories Leader AddOnAuto to Showcase Products and Expertise at 2014 SEMA Show


  • AddOnAuto will showcase its most recent products at the 2014 SEMA show.
  • Sidney Haider, founder of AddOnAuto, to participate in SEMA panel discussion on accessory trends.
  • AddOnAuto (booth #12055) to demonstrate its industry-leading accessories point-of-sale solution, with features unique to dealers, suppliers, and manufacturers.

DAYTON, Ohio – Oct. 29, 2014 – AddOnAuto, the automotive industry leader in accessories selling and marketing in dealerships, announced today that founder and general manager Sidney Haider will participate in a panel discussion at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

Haider will take part in "Accessory Trends That Will Boost Your Business," on Wednesday, Nov. 5, from 10:15 to 11:15 a.m. PST, in the Las Vegas Convention Center, Upper North Hall, Room N252.

"This panel is a great opportunity to talk to experts in the automotive industry about how accessories can improve a dealership's business results at a time when new vehicle sales are strong, but yielding less profit per unit," said Haider.

Haider, who previously served in several leadership roles at automobile retailers, founded AddOnAuto in 2008 in response to a need for better tools to help automotive retailers sell vehicle accessories. Since then, AddOnAuto's web-based technology has redefined the vehicle personalization process and become the leading digital platform for dealerships to market and sell vehicle accessories.

Annual sales in the accessories marketplace are estimated at nearly $40 billion.

"We've seen the trend for customizing and personalizing vehicles go mainstream, and the accessories market continues to grow and flourish because of it," Haider added. "It's an exciting time to be in the accessories business for dealers, suppliers, and manufacturers."

In addition to Haider's panel appearance, attendees of the 2014 SEMA Show are invited to booth #12055, where they can experience firsthand AddOnAuto's industry-leading accessories point-of-sale solution.

About AddOnAuto

AddOnAuto, a Reynolds and Reynolds company, is the automotive industry's leading accessories point-of-sale solution and the world's first digital automotive dealer-supplier network for real-time catalog, pricing, and product updates on one platform. AddOnAuto is a complete business and technology ecosystem connecting retailers, consumers, manufacturers, and dealers. AddOnAuto makes buying and selling accessories more efficient, more effective, and more profitable for everyone involved. Visit AddOnAuto online at www.addonautos.com.

"The additional profits from accessory sales have allowed us to put deals together that we might have not done in the past. The recall and Tsunami years have made us become better more well rounded dealers that don't have to rely on the sale of new cars as much."

Steve Jardine
Vice President
Johnstons Toyota, NY

The company now offers fully-featured dealer websites for as low as $255 per month.