Increase your In-store Accessories Revenue with AddOnAuto

AddOnAuto equips and trains dealerships to sell accessories effortlessly, without the hassle of maintaining a huge physical inventory.We have been assisting dealers since 2008 and our customers have seen accessory revenues increase by 50% to 500%. The average per copy sales of accessories for AddOnAuto dealers is more than 475 dollars.

This revolutionary dealership accessories center includes a WYSIWYG Visual Accessories Configurator, a Virtual Inventory System, and a Price Configurator and Deal Management System.

News & media Updates
Aftermarket Parts And Social Media
Aftermarket Parts And Social Media
Accessories Business
Aftermarket Business and Dealership CSI

Learning Center & Dealer FAQs

Download 2015 Mid-Year Trend Report
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Listen to our Auto Dealer Clients

Hands Down, the Best Company we have Ever Teamed With...

I have been very impressed by the support and backing that your company has provided to make sure we are successful. It really feels like we have a partner in the accessories business.

I was shocked at the level of support your team has provided. Hands down, the best company we have ever teamed with to sell accessories. Also, I must give you kudos on going out and hiring REAL car people to come into our dealership.

Jason Scott
Sales Manager and Accessory Champion
Precision Toyota


Press Releases

AddOnAuto's Sidney Haider Part of SEMA Show Panel Discussion on How Dealers Can Sell More Accessories to Improve Business Results

DAYTON, Ohio – Nov. 2, 2015 – AddOnAuto, the automotive industry leader in accessories selling and marketing in dealerships, today announced that Vice President Sidney Haider will participate in a panel discussion at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas.


Automotive Industry's Accessories Leader AddOnAuto to Showcase Products and Expertise at 2014 SEMA Show

DAYTON, Ohio – Oct. 29, 2014 – AddOnAuto, the automotive industry leader in accessories selling and marketing in dealerships, announced today that founder and general manager Sidney Haider will participate in a panel discussion at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas.


Reynolds and Reynolds Acquires Accessories Leader AddOnAuto

Digital Accessories Platform Delivers Complete, End-to-End Solution for Dealerships to Market and Sell Vehicle Accessories

DAYTON, Ohio, Jan. 24, 2014: Reynolds and Reynolds, a leading provider of automotive dealership software and services, announced today that the company has acquired AddOnAuto, the leading digital platform for marketing and selling vehicle accessories. AddOnAuto is a web-enabled technology platform that streamlines accessory marketing and sales, providing a convenient, engaging way for consumers to learn about vehicle accessories and personalization at the time they purchase a vehicle. The automotive accessories marketplace is estimated at more than $32 billion in annual sales.


NADA 2014 Workshop Gives Dealers the Inside Track on Ramping up Retention and Revenue with Accessories Marketing

"Market Beyond the Ordinary with Accessories" presented by auto industry veteran and expert Sidney Haider provides new strategies for leveraging accessories as a retention lure while honing social media strategies.

San Francisco, CA – October 21, 2013: Sidney Haider, president of AddOnAuto, has been selected by the National Automobile Dealer Association (NADA) to present a workshop on new strategies for leveraging accessories sales to retain dealership customers, at the New Orleans, LA Convention Center, January 24 -26, 2014. Haider's presentation, based on proven best practices implemented in hundreds of dealerships, will help dealerships solve the communication gap between vehicle purchase and first service visit through targeted accessories communications.


AddOnAuto Releases 2013 Midyear Accessories Trend Report: Protection, Utility, Convenience Still Dominate - and Profits Grow

San Francisco, CA – September 23, 2013: AddOnAuto today released its 2013 Accessories Trend Midyear Report which demonstrates that the macro trends that impacted 2012 accessories sales, and consumer preferences in vehicle add-ons, are continuing and increasing in 2013 - and to the advantage of dealerships who are leveraging the revenue opportunities offered by accessories sales. Dealerships studied in the report experienced a 10% increase in revenue and gross profits rose over 5% from 2012 to an average of 53.5%.*


AddOnAuto Teams Up with 3M to Make Accessories Sales Easier, More Profitable for Auto Retailers and Installers

San Francisco, CA and St. Paul, MN – April 30, 2013: AddOnAuto the industry's best vehicle accessory retail system and 3M, one of the largest producers of window film and paint protection film in the country, are teaming up to help increase accessories sales for auto retailers and installers.